My Role
Product Design Lead - Area 23 (Omnicom)
The Problem
UCB needed to create interactive experiences to launch the new indications for their treatment BIMZELX, at the ACR convention in Washington, DC. This would be the perfect way to engage Rheumatologists attending the convention.
The Solution
Develop 2 interactive touchscreen experiences for the convention. One being an Interactive Visual Aid that goes indepth into the efficacy of the treatment. The other experience being an interactive PDF that gives topline information.
Bimzelx IVA (Interactive Visual Aid) for monitors
Convention floor
Interactive PDF Touchscreen kiosks
Convention floor