My Role
Sr. Product Designer at Area 23 (IPG Health)
The Problem
Daiichi-Sankyo needed an interactive, mobile first, consumer website to launch their brand VANFLYTA, a treatment for Acute Myeloid Leukemia.
The Solution
I lead the team in the creation of the website. I worked with UX architects and copywriters to plan the build of the site map, wireframing, and content of the site. I lead a team of 2 product designers on the look and feel of the site, plus the layout. We built the website with best practices in mind for digital inclusion. View the full website here.
I worked on the look and feel of the site, as well as managing a team of 2 product designers.
This section demonstrates the interaction portion of the site that displays risk factors of the disease. Housing the risk factors in mini accordions helped save on vertical space.
Interactive component set
Assets that are consistent throughout the site including icons, site navigation, and color styles.
Throughout the site we have interactive quizzes that test users on their knowledge of the disease, and show how their results compare to other users.
I worked on designing interactive convention screens for VANFLYTA. The purpose of this experience was to education health care professionals on the efficacy of the treatment at an HCP convention.