My Role
Sr. Product Designer at Area 23 (IPG Health)
The Problem
Daiichi-Sankyo needed an educational experience for healthcare professionals at the ASH convention, explaining the diagnosis and the administration of the VANFLYTA treatment.
The Solution
Provide a simple gaming experience developed for convention screens that allows attendees to engage and learn more about FLT3-ITD+ AML and VANFLYTA data.
The Branded Gaming Experience
The mutated piranha is caught when questions are answered correctly
The results screen, showing how many questions you got right and how long it took you.
The Unbranded Gaming Experience
Mutated cells appear when an incorrect answer is selected.
The results screen, showing how many questions you got right and how long it took you.