Bimzelx

 My Role

Sr. Product Designer at Area 23 (IPG Health)

The Problem

UCB needed to create interactive experiences to launch the new indications for their treatment BIMZELX, at the ACR convention in Washington, DC. This would be the perfect way to engage Rheumatologists attending the convention.

The Solution

Develop 2 interactive touchscreen experiences for the convention. One being an Interactive Visual Aid that goes indepth into the efficacy of the treatment. The other experience being an interactive PDF that gives topline information.