About the project
Pride 2019
At Essence I was tasked to come up with an identity mark for their Pride month initiative. Which could be used on social media, the magazine, the website or out-of-home. Initially I came up with 2 directions of ideas to show the art director.
One direction focused on “shield lockups,” the other focused on word marks. Ultimately the word mark direction was chosen.
Below you can see the pride logo process in different stages.
