Hyatt

My Role

Digital Art Director

 The Problem

Hyatt hotels needed to put together a campaign for their fall promotional push. They wanted to leverage their active Pinterest audience to create top of funnel awareness and convert hotel bookings.

  The Solution

I went through Hyatt’s branding docs and came up with the idea of using a magazine aesthetic to communicate with the audience. I also used to text on top of photos for a more elegant integration.

My goal was to enhance Hyatt’s look on Pinterest to be more high end but simplistic.